Privacy Policy
Primefield Property Group
Last updated: 13 July 2026
1. Introduction
Primefield Property Group (we, us, our) is committed to protecting your personal information and handling it in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information, including information used to verify your identity.
A current version of this Policy is available on our website at https://primefield.com.au/
2. What Personal Information We Collect
We may collect the following personal information about you:
• Full name
• Date and place of birth
• Residential or business address
• Email address and phone number
• Government-issued identification details, such as driver licence, passport, Medicare card or other identity document details
• Biometric information, such as a facial image or short video used to verify your identity
• Information about the services we provide to you and related transactions
• Any other information you choose to provide to us
We only collect personal information that is reasonably necessary to conduct our business activities and provide our services.
3. Why We Collect Your Personal Information
We collect, use and disclose personal information to:
• Verify your identity
• Provide and manage our real estate and property-related services • Communicate with you regarding our services and transactions
• Meet our legal and regulatory obligations
• Prevent fraud and protect the security of our business systems
• Improve our services and customer experience
4. Identity Verification and Government Data Matching (DVS)
To verify your identity, we may use electronic identity verification services, including the Australian Government’s Document Verification Service (DVS).
Where you provide consent, your personal details and identity document information may be securely provided to relevant Commonwealth or State authorities that issued your identification document.
These authorities check whether the information provided matches their records.
We do not receive copies of government records. We receive only a verification result confirming whether the information matches.
Identity verification may be conducted through accredited identity verification providers, including APLYiD and its authorised service providers.
5. Biometric Information
As part of identity verification, we may collect biometric information, including a facial image or short video used for verification purposes.
Biometric information may be used to confirm identity, reduce fraud risk and protect against identity theft.
Biometric information is treated as sensitive information under the Privacy Act and is only collected and used for identity verification and compliance purposes with consent.
6. Consent to Collection and Identity Verification
By providing personal information and completing identity verification, you consent to the collection, use and disclosure of your information for identity verification, compliance purposes, DVS checking and authorised identity verification services.
Your consent is voluntary. You may withdraw your consent by contacting us using the details below.
7. Disclosure of Personal Information
We may disclose personal information to:
• Identity verification providers including APLYiD
• Commonwealth and State authorities through the DVS
• Employees and authorised representatives
• Professional advisers including lawyers, accountants and auditors • Technology and service providers
• Regulators or law enforcement where required by law
We do not sell your personal information.
8. Overseas Disclosure
Some service providers may store or process information outside Australia. We take reasonable steps to ensure information is handled in accordance with Australian privacy requirements.
9. Data Security and Storage
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification or disclosure.
Security measures include secure systems, access controls, password protection and appropriate encryption.
Information is retained only as long as necessary for business, legal and regulatory purposes and is securely deleted or de-identified when no longer required.
10. Access and Correction
You may request access to personal information we hold about you or request corrections if information is inaccurate, incomplete or outdated.
Requests can be made using the contact details below.
11. Direct Marketing
We may use contact details to provide information about our services. You may opt out of marketing communications at any time.
12. Privacy Complaints
If you have concerns about how we handle your personal information, please contact us first.
We will investigate and respond within a reasonable timeframe.
You may contact the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au if you are not satisfied with our response.
13. Contact Details
Business Name: Primefield Property Group
Privacy Contact: Director / Privacy Officer
Email: akhil@primefield.com.au
Phone:
03 9041 3268
Address:
13/472 Boundary Road, Derrimut, VIC, Australia
14. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology or legal requirements.
The latest version will always be available on our website.